Jab, Jab, Right Hook Article Notes

• good idea AND good execution are important

• advertising on social media? compact the information so people might want to click the link

• make the photo obviously relevant with the ad

• 'call to action' should be straight forward and to the point

• logos are your friend

• a pictures worth a thousand words so make sure the pictures actually worth talking about

• make it native... might sound dump but people will realize what you're getting at

• again.... the photo!!!

• play off emotions i.e, humor, sadness, love, shock, hunger, etc...