Sketched Examples

Poster Design

Text/Copy: 14 million pounds of garbage is dumped into oceans every year. Most of this garbage is plastic. (across top)

Slogan: Make a cleaner tomorrow by recycling today. (across bottom)

Logo: 

Billboard Design

Slogan: Make a cleaner tomorrow by recycling today. (across bottom)

Logo: 

Jab, Jab, Right Hook Article Notes

• good idea AND good execution are important

• advertising on social media? compact the information so people might want to click the link

• make the photo obviously relevant with the ad

• 'call to action' should be straight forward and to the point

• logos are your friend

• a pictures worth a thousand words so make sure the pictures actually worth talking about

• make it native... might sound dump but people will realize what you're getting at

• again.... the photo!!!

• play off emotions i.e, humor, sadness, love, shock, hunger, etc...

Advertisement Analysis

Ad on: Bullying

TA: School Students

USP: a funny take on a well known form of bullying

Theme: funny

Slogan: Don't Bully

Text/Copy: Nerds today, Bosses tomorrow

Ad on: Smoking

TA; Adults who smoke/are around people who smoke cigarettes

USP: puts a slightly funny twist on the smoking, because obviously its not glamorous but some people smoke to seem cool

Theme: funny but also serious

Slogan: Smoking is very glamorous

Text/Copy: Smoking is very glamorous

Ad on: Texting and Driving

TA: People who are old enough to drive that also have cell phones

USP: uses seriousness and doesnt show someone actually texting behind the wheel

Theme: serious

Slogan: Distracted driving shatters lives.

Text/Copy: Kill the conversation, not yourself.

Ad on: Drug Abuse

TA: Teens

USP: shows a before and after without doing the 'before' 'after' pictures

Theme: serious/fear

Slogan: Choose your side

Text/Copy: Drugs can lead to a slow and painful death. Don't start in the first place!